AU on the Bay
American University's Certificate in Leadership, Empowerment And Development (LEAD Certificate) begins Fall 2014 with the addition of classes in Annapolis as well as on the American University campus.
All Annapolis classes held in the office of Jefferson Communications
121 Cathedral Street, 3rd Floor, Annapolis.
Parking available behind the building.
Annapolis class offerings include:
- Women and Leadership
- Voices of Women
- Mastering Digital and Social Media
- Write Well
The completion of all four classes qualify women for the LEAD Certificate. Cost: $500 per class
LEAD is for women who are ready for a transition in their personal and professional lives. These courses with be offered through AU's School of Professional and Extended Studies both in Washington, D.C. and in Annapolis, Maryland.
The LEAD Certificate helps a woman navigate changes as she decides to return to the workplace and/or a desire to shift careers. Courses can be taken individually for those students that cannot enroll in the full-load Certificate at this time.
LEAD Course Descriptions and Instructors
Write Well and Voices of Women, Instructor Iris Krasnow
Voices of Women
This course reflects upon the journey of woman in contemporary society, and offers a multi-dimensional understanding of the interplay of work, family and personal growth at various junctures in the growth cycle. Through the study of writings of female authors throughout history, and the students' own reflective writing, Voices of Women illuminates the ebb and flow of our most important relationships and how to take the lead in critical life decisions.
Classes for Voices of Women begin in Annapolis on Monday, September 15th, 6:30-8:30pm for six weeks, at American University in early October.
This course is designed to teach the fundamentals of journalistic writing in a variety of forms –– features, personal essays, memoirs, opinion pieces –– as well as how to market stories to print and online publications, as well as book publishers. The emphasis will be on learning to write with a clear and focused voice and to develop the following competencies: perfecting the core elements of feature article writing and journalistic research; analyzing a variety of articles across multiple platforms, honing interview skills; researching subjects and compiling sources through social media.
Write Well classes begin in Annapolis in early October, at American University on Tuesday, September 9th for six weeks.
A longtime Annapolitan, Iris Krasnow is the bestselling author of six books that chronicle the female growth cycle. She is a journalism and women's studies professor at American University in Washington, D.C., and is very excited about expanding the LEAD Certificate curriculum to AU On The Bay, not only to engage the great women of Anne Arundel County, but to considerably shorten her commute.
Mastering Digital and Social Media, Instructor Donna Jefferson
Discover how to use social media, blogs, websites and e-newsletters to raise your personal profile, connect with customers, expand business reach, drive traffic, generate awareness and increase sales.
Topics will include:
What is social media, how can it help you? What do you want it to do?
Inbound marketing and how it works for you – it’s not how Mad Man Don Draper used to do it.
Real examples to be explored:
- Cooking blog
- Brick and Mortar Gardening Center
- Current published author
- Travel Blog
Nine Posts that encourage engagement (from NPR)
How do you know your social media is working? (metrics to measure)
Learn the basics of website construction, content management systems, search engine optimization and how your website or blog forms the basis for building your brand.
Classes for Mastering Digital and Social Media will be held in Annapolis for six weeks on Tuesdays beginning September 16.
Donna Jefferson is the president and founder of Jefferson Communications. Started in 1990 with the parenting publication Chesapeake Family, the company has expanded to include annual guides, multiple websites, extensive online directories, weekly e-newsletters and the bi-monthly digital magazine, ChesapeakeINSPIRED. Ms. Jefferson has pushed the company to become a leader in digital products, social media and local website traffic. She has served as president of the board of directors of the Parenting Media Association (PMA), YWCA of Annapolis and Anne Arundel County and an advisory member for Annapolis Recreation and Parks. Jefferson has been recognized with numerous awards including Maryland’s Top 100 Minority Business Enterprises and 2013 PMA Distinguished Publisher.
Women and Leadership, Instructor Elizabeth Buckman
Women and Leadership will help participants to better understand the distinct challenges and opportunities women face when assuming a leadership role. Using contemporary and historical studies, as well as presentations by dynamic executive women, Women and Leadership examines stereotypes regarding masculine and feminine approaches to leadership. Guest speakers will provide both real world perspectives and proven strategies for woman-as-leader forged within a variety of environments. The takeaway for students is the ability to lead more consciously and effectively, in the workplace and in personal relationships.
Classes for Women and Leadership begin in Annapolis in mid-October and run for six weeks.
Elizabeth Buckman is the Vice-President of Communications for the Chesapeake Bay Foundation, having risen through the ranks of the organization over her many years there because of her considerable leadership skills. Formerly a teacher at the Severn School, Elizabeth presents a course that combines strategies from her own career ascent as well as guest lectures from outstanding female leaders representing a variety of professions, from business to politics to healthcare to non-profit work.